Week 7 EOC: The Pitch

"Valentine's Day is only around once a year." The Heart: a pop-up restaurant that will open up one week before Valentine's Day, and a week after Valentine's Day. Serving for lunch and dinner from 11AM-8PM. During the day time, there are red and pink checkered table cloth, you get a choice of grilled chicken caesar salad, tuna penne pasta, or minestrone soup. Your dessert choices are either a lava cake, a raspberry cheesecake, or powdered ice cream strawberry that is introduced with molecular gastronomy to show the romantic sciences at work. At night is when we get really romantic with the lights being dimmed, the candles are brought out, and the fresh smell of lavender is in the air. Bring your own champagne, ice and container will be provided. At the corner of 500 E Windmill, it's a great little area to hold about 60 guests who would love to take their significant other on a date for the perfect experience and the perfect night out to try our powdered ice cream strawberry dessert. Choosing a Valentine's theme is great because when it comes to the winter holiday season, families love to sit down at the table at eat turkey at home, where very little people plan to actually eat out. For Valentine's, it's all about taking your significant other out and enjoying yourselves to deepen the bond. Seeing something as exciting as delicious food, sweet desserts, in a dimly lit area with romantic music playing gives the vibe of love and warmth to the couple that feels as if they deserve it.

"An entertainment district is a collection of restaurant or foodservice establishments, nightclubs, and music venues grouped in one geographic area that attracts a large number of customers. When an establishment is located in an entertainment district, the district itself can become an integral part of the PR campaign." (173)

"In most cases, managers undertake both external and internal promotional activities. External activities include announcing promotions (short-term activities designed to encourage the purchase of a specific product or service) through advertising or publicity." (196)