SWOT analysis can show me what differs me from other places around me, convenience, locations of other places, and potential threats that come to my restaurant. "A SWOT analysis identifies an operation’s strengths and weaknesses and examines its opportunities and threats. This analysis helps managers set goals and focus on plans that maximize the business’s strengths and capitalize on its greatest opportunities." (104).
"Threats can come from a variety of sources. Identifying possible threats to a business is important to ensure that the threats are addressed or controlled before they can do much damage." (105). We can eliminate threats because who would offer molecular gastronomy? No one has what we can offer, especially since we focus most on the customers' wants. What they want is a great date.
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