We will mainly appeal to couples in their 20s and 30s, looking for a good meal to experience a nice Valentine holiday. Millenials are always on social media. Through Instagram, Facebook, and Twitter, we can call out to them to try out our restaurant. "Media professionals are always looking for good news stories. Many of them will be interested in developing a good relationship with a local restaurant or foodservice operator. But, as with all of their marketing efforts, managers need to focus their efforts on reaching their target market." (167)
"An effective marketing plan is management’s best attempt at planning how to attract customers from its target market, how to please those customers with products and services, and how to deliver these products and services in a consistent and profitable way." (188).
Many couples are already trying to find a nice place to eat, if they find us, they won't be let down.
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