When doing a psychographic analyses, it can be tough to tell what your customers can want. "One useful definition states that lifestyle is the patterns in which people live and spend time and money. This definition is helpful because it sees guests in terms of how and what they buy. (65)" Doing a little research, I've seen that a crazy food item in ballparks are fried bull testicles. Not that it sounds appetizing, but it does sound something worth trying at least once, especially when being with friends who get a few drinks in and double dog dare you to try it.
A famous ballpark food is hotdogs. Which ball park doesn't sell hotdogs/corndogs? Something that's convenient, and nothing too daring. "Managers should determine whether customers eat at their establishment because it is convenient for them or because dining at their establishment is the reason they go out. (67)" convenience is key in today's society of getting from point A to point B in minutes because there just isn't enough hours in the day. In this situation, you're at a ball park game so there's no need to rush, just get to your seat with your snacks and you'll be fine, but being comfortable with what you get keeps people happy.
"Are customers returning? If not, managers must ask why, and then take actions to correct this problem." On the topic of bull testicles, some people may not want that. It may go down the toilet, might bite back because no one would dare try something so disgusting and unappetizing. Sometimes it may be wise to only sell those kinds of dishes when you anticipate a huge turnout during finals so that you know you may sell a few dozen of bull testicles and hope someone might be crazy enough to try it.
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