Week 2 EOC: Themed Restaurant

"One way to better understand the power of pricing is to examine the concept of consumer rationality. Consumer rationality is the tendency of buyers to make their buying decisions based on their belief that the purchase will be of direct benefit to them."  When making a concept that is completely new, innovative, or unique, having potential customers to come in can be very difficult. To some people, it may seem like something that they might be interested it. "The process of selecting a target market can be thought of as a series of decisions that focus on markets with the most potential." For example, eating sushi off naked women. I love sushi, and I love naked women, so I'd want to eat there without hesitation. Eating from a toilet may not sound appetizing, but people go there because of its interesting concept. Toilet seats, toilet dish bowls you eat from, all that may sound fun, something to talk about, an experience you may not forget. When it comes to something different, it's difficult to think of that. One idea is to not dine on the ground, but to dine in the sky because it's completely different. You're not used to dining outside 50 feet above ground strapped to your seat while you eat a full course meal, or launching a flaming chicken in the air while a waiter catches the flaming chicken with a spiked helmet... while riding a unicycle. "In the French establishment example, a manager probably could not have targeted people who like French food and a formal dining service in a very small, isolated town because the number of potential customers in this market segment is too small to be profitable."All crazy ideas that make us think what is truly innovative and new to our perception of dining. Eating with the dead, not literally, but wherever this is, they dine in a graveyard. Whoever thought that up must've been a psycho, but it's something some people might like to try.