"Deals or specials: Short-term price reductions are offered on a certain product for a specific period of time. Restaurant and foodservice deals or specials often consist of a free meal with the purchase of a select entrée." (158)
"Media professionals are always looking for good news stories. Many of them will be interested in developing a good relationship with a local restaurant or foodservice operator. But, as with all of their marketing efforts, managers need to focus their efforts on reaching their target market." (167)
"An entertainment district is a collection of restaurant or foodservice establishments, nightclubs, and music venues grouped in one geographic area that attracts a large number of customers. When an establishment is located in an entertainment district, the district itself can become an integral part of the PR campaign." (173)
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